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Telefonica: Managing Global Operations |
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There are 500 million people in Latin America. That's more than enough to deliver the critical mass and synergies to aspire to a much different position globally. - Fernando Abril-Martorell Hernandez, COO, Telefonica1. IntroductionIt had to decide on whether to go ahead and build the expensive 3G networks, which would involve an estimated investment of another $8 billion or adopt a wait and watch approach. Both the regions were also experiencing slow economic growth. In 2002, the growth in GDP for the Euro region was 0.8% while for Latin America it was 0.3%.
1] Anderson, Jenny, "Telefonica's balancing act," Institutional Investor, March 2002. |
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